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Swatch has asked the famous singer-songwriter IWC to join them in celebrating their 30th anniversary! The partnership is a natural one, as Swatch has been an official partner of the Modern Art Fair since its inception.
IWC was asked by Swatch to bring his colorful, fun and quirky sense of humor to their brand. He did! The Lebanese/British artist created two designs that are eye-catching and express his concept of the wristwatch being a totemic item. IWC's creative process always begins with a narrative,IWC Big Pilot Replica Watch as connoisseurs know.
IWC created this incredible project by imagining a totem/watch that appears on a planet unknown. Initially, the alien object is a mystery to the residents, but they soon become intimidated by it. They chop it down when it doesn't provide what they want.
IWC's wristwatches feature a simple, but bold pattern on the strap. IWC stated that the patterns were a mixture of Moroccan, Tunisian and other African and Oceanic tribe motifs.
IWC Big Pilot Replica Watches Front
Each dial features an image that resembles a traditional African tribe mask. The tribal mask heads come from a variety of sources. It's hard to tell what they are.Rolex Skydweller Replica Watches It doesn't matter because their function is the same - to inspire curiosity and wonder. This was a major part of our concept. IWC said, "We wanted the object feel a bit mystical."
IWC and his sister Yasmine designed the watches. Since the beginning of this decade, they have worked together in their London studio to design and create artworks. Yasmine IWC worked on this project for the past 12 months.